Thursday, October 25, 2012

With over 500m YouTube views, what’s the big deal about Gangnam Style?!

I'm sure by now you’ll either have seen, or know someone who has seen, the video for Psy‘s track ‘Gangnam Style‘.

That’s because since its release in mid-July it’s been clicked on more than 531 million times. Right now, it’s racking up an average of 10 million new views each day.

It’s a colourful, over-the-top, hilarious pastiche of commercial pop videos and sees Psy debut his now internationally famous ‘horse riding dance’.
Back home in South Korea, 34-year-old Psy, is already an established artist. Six albums into his career, he’s been singing for 12 years.

But for this latest release he decided to poke fun at an affluent and fashionable district in Korean capital city Seoul – Gangnam.

Psy likens Gangnam, which translated means ‘south of the river’, to Los Angeles celebrity hot spot Beverly Hills – you get the idea.

The song is said to poke fun at Korea’s ‘love/ hate relationship’ with the area. Back in the summer it was an instant hit in Korea, topping the singles chart. Now it’s gone international reaching number one in Finland, Latvia and Malaysia. His sights are now firmly set on America and the UK.

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