Tuesday, December 11, 2012

Beyonce signs $50m promotional deal with Pepsi

Christmas has come early for Beyonce. The singer has just signed a $50 million promotional deal with Pepsi, The New York Times reports. At some point after her Super Bowl XLVII halftime performance on February 3rd (of which Pepsi is a sponsor), the singer will appear in a new TV ad for the soft drink, which will also feature her face on a limited-edition run of soda cans. The deal will also involve sponsorship of her tour next year.

1 comment:

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